OVONOVO Liquid Egg

The assignment was clear: create a new brand for egg product with a clear technological component from scratch.

1. Naming: Ovonovo is a palindrome, one of those funny words that can be read from beginning to end like or vice versa.

2. Branding: Brand design that breathes; derived from egg and technological treatment. Their sinuous forms emphasize texture.

3. Packaging: A warm color palette, overhead photographs and simple, cutting-edge typefaces were the key elements to achieve a natural and attractive look & feel.