Brand design for quality poultry products. The linguistic meaning and the name duplication gives a naming with hook: the “kikiriki” becomes a “Gallus Gallus”. It is empathetic, modern and easily pronounceable. Product focuses quickly. The graphic expression of the logo is friendly. Gallus Gallus is a fun brand. Small pleasures at a reasonable price. The illustration is a ridge and a heart. Typography combining low and high case makes it lighthearted but without losing class.